Panel Session Description

Industry executives today find themselves in an overwhelming position where they must differentiate their organizations from bad actors, while pushing back against the damaging messages about treatment and recovery seen so frequently in mainstream media. Additionally, they must be able to demonstrate that they operate with maximum integrity. An expert panel of treatment center executives will discuss their practical approaches for battling the ongoing negative perceptions displayed in the media and among community stakeholders.

This panel will be moderated by Harry Nelson, Esq. and upon attending this session, participants will learn about:

Panel Objectives
• List three ways of overcoming negative public perception, including messages in the media.
• Expand outreach to develop greater awareness of the benefits of recovery.
• List best practices in market differentiation.

NCAD Description:

Join addiction treatment and behavioral healthcare professionals of all types working together to heal our communities and build sustainable and successful treatment organizations at the National Conference on Alcohol & Addiction Disorders, August 19-22, 2018, in Disneyland, California. NCAD is a comprehensive conference experience, with dedicated tracks for clinicians of all types, executives managing treatment organizations, and marketing and business development professionals working in the community. Earn CE and ethics credits, network with your peers, and take valuable and actionable education back to your office by attending NCAD 2018.